15A – Figuring Out Buyer Behavior No. 2 ENT3003 Chris Ward Report the findings and draw conclusions: For this segment I interviewed three more neighbors. A local coffee shop will have the biggest impact on them not coworkers. All three agreed that a coffee shop would be a great addition to the neighborhood. There were varying opinions about the style though, should it be more like a Starbucks or more like a Dunkin Donuts. For you coffee drinkers out there, you understand the differences. In all three cases they would prefer to buy a coffee at a local coffee shop versus the alternative of making it at home. The price would affect their purchase though, if it were more than a coffee at Starbucks or Dunkin, they may opt to make it at home. One of my interviews brought up a good suggesti...