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15A – Figuring Out Buyer Behavior No. 2


15A – Figuring Out Buyer Behavior No. 2

ENT3003

Chris Ward


Report the findings and draw conclusions:

            For this segment I interviewed three more neighbors. A local coffee shop will have the biggest impact on them not coworkers.  All three agreed that a coffee shop would be a great addition to the neighborhood.  There were varying opinions about the style though, should it be more like a Starbucks or more like a Dunkin Donuts.  For you coffee drinkers out there, you understand the differences.
            In all three cases they would prefer to buy a coffee at a local coffee shop versus the alternative of making it at home.  The price would affect their purchase though, if it were more than a coffee at Starbucks or Dunkin, they may opt to make it at home.  One of my interviews brought up a good suggestion of using an app to preorder so it’s ready when they get there, much like Starbucks does now.  For the post purchase evaluation, the interviews stated that they would only regret the purchase if the coffee were bad.  It’s a simple need with a simple solution.  Based on these three interviews my idea for a coffee shop is strengthened.

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