Skip to main content

12A – Figuring Out Buyer Behavior No. 1

12A – Figuring Out Buyer Behavior No. 1

ENT3003

Chris Ward

·      Segment:  The segment I identified are people travelling to work early in the morning.  I have multiple coworkers that fall in this segment to interview.


·      Findings of my research:  I interviewed four coworkers for this assignment.  One did not have this need, so I moved on.  The other three all at basically the same time, driving to work.  One interview stated that anytime they are on the road they would like to get a coffee.  Two interviewed will go to the closet coffee shop like Starbucks or Dunkin Donuts when they need to pick up coffee in the morning.  The other will bring a coffee from home because of the location.  All of the interviews choose to fill their need based solely on the location of the coffee shop.


·      Conclusion:  Based on the interviews it seems the need awareness is easy to recognize and there is little information search done to fulfill this need. In order to fill the need once its recognized, location seems to be the only thing that matters.  This lines up with everything I have experienced so far in this process.

Comments

  1. fedpseFebruary 17, 2019 at 11:54 AM

    Chris,

    The need for a coffee in the morning will never go away, unless people prepare their own at home. This makes this proposition perfect, especially in an underserved location.

    ReplyDelete
  2. KirbyMcMullenFebruary 18, 2019 at 5:18 PM

    Chris,
    I agree with the conclusion you have come to. I think that location of the coffee shop is very important and it must be on the way for me to stop for it. I feel like this is exactly how many others will feel as well. They want to feel that stopping to get a coffee is not an inconvenience to their daily drive to work.

    ReplyDelete
  3. SabrinaFebruary 18, 2019 at 8:36 PM

    Chris, great job analyzing your customers’ needs. I fall into the category of the homemade coffee, but for me, it is due to a better taste and not having to spend $5 on a cup of coffee. This differs from person to person, but as I said before, making the coffee at the price level of Dunkin Donuts’ instead of Starbucks will likely bring more customers in. Location is truly a huge factor when it comes to getting a quick cup of coffee, and you can greatly benefit from this by opening your own coffee shop.

    ReplyDelete

Post a Comment

Popular posts from this blog

7A – Testing the Hypothesis, Part 1

7A – Testing the Hypothesis, Part 1 ENT3003 Chris Ward Local Coffee Shop Opportunity: There is a need for a small locally owned coffee shop in the area of my home. ·        The Who:   People on their way to work ·        The What: People in need of a coffee for their ride into work ·        The Why: Many people drink coffee and want a better option than homemade. Testing the Who: People in my local area who leave for work wanting to pick up coffee for the drive in.   There may also be a need for people driving through the area at any time of day. Testing the What: Coffee may not be the only need that can be satisfied by a local coffee shop.   There may also be a need for a small breakfast.   Testing the Why:   People driving to work in the morning need another option than homemade coffee.   People may also want a light breakfast.   Betwe...
2 comments
Read more

21A – Reading Reflection No. 2

21A – Reading Reflection No. 2 ENT3003 Chris Ward Mindset by Carol S. Dweck, Ph.D. 1) What was the general theme or argument of the book? ·       This book is about the two mindsets people tend to have.   The fixed mindset, where you believe things are the way they are and unable to develop or change with work.   The other is the growth mindset, a much more desirable trait, which is when you believe that talents and intelligence can be developed with the right amount of work. 2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003? ·       The theme of this book is all about development and taking failure as a lesson rather than defeat.   Having owned and failed in my own business, I understand the mindset it takes to learn from that experience. This book helped show me that, for the most part, I have a growth mindset and why that is so import...
1 comment
Read more

18A – Create a Customer Avatar

18A – Create a Customer Avatar ENT3003 Chris Ward A coffee shop patron…..could be anybody or everybody, but who are the repeat customers or regular customers.   I believe they would be the working class or college students.   The traits of this person are difficult to define.   The only thing they all have in common is coffee. To provide more detail I would have to single out a particular person, but I believe the best part of my business is that it is truly for anyone. I am the customer, everything about me could be true of any of my customers.   You are my customer; you have everything or nothing in common with my other customers.   We all want coffee though!
3 comments
Read more